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BA News 

March 2014: BA welcomes several new credit union partners! For Brand and Name Planning: Northwest United FCU, College Credit Union, and Highmark FCU. For BA's Good Ole Fashion Planning and monthly marketing support: Puget Sound Cooperative Credit Union, as well as monthly marketing support for GE Credit Union.

We are also excited to announce that we have won 3 Diamond Awards in partnership with Pioneer Federal Credit Union for Community Pioneer (Community/PR Ongoing Event), Black Wednesday (Complete Campaign), and for the Plastic Access Card Design.

February 2014: BA partners with GE Credit Union as their outsourced marketing support and launches GE Credit Union's new website and brand. BA also joins the team of Hutchinson Credit Union to work on evolving their brand.

January 2014: BA completes 2014 marketing, planning, and budgeting for Pioneer Federal Credit Union, Princeton Federal Credit Union, WyHy Credit Union, and Valley Oak Credit Union.

December 2013: BA is excited to announce our new partnership with First Atlantic Federal Credit Union where we'll be helping them analyze, strategize and develop a new plan and targeted efforts for their credit card portfolio.

November 2013: BA leads Valley Oak Credit Union and Canyon State Credit Union in brand evolutions and new website launches. Check out their updated sites!

October 2013: BA partners with Rockin' Robyn Consulting to integrate social media into the marketing mix and welcomes Serena Elthon as Marketing Coordinator.


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Credit Union News & Resources

General Credit Union News

Top 10 Reasons Consumers Decide to Switch Banks

Gen Y: Brick & Mortar vs. Online

Free Checking: Does Anyone Care?

A great overview story about credit unions on CBS This Morning

Americans still Moving Their Money


Marketing

5 myths to overcome about Credit Union marketing

A realistic mindset and approach to marketing ROI's

Community banks are using Credit Union marketing tactics

Why Marketing Directors would make great CEO's

Don't forget about the guys just yet

Your CU's success with Gen-Y

 

Planning

Inspiration for anytime you're planning

Planning advice from the Cheshire Cat



Social Media

Free Ride on Facebook Ends for Financial Marketers

What NOT to do when using Twitter to reach out

Did you make the list?

They might be big goals, but this can spark some good ideas for credit unions to really utilize Facebook

 

Business Marketing & Strategy

Segmentation/Target Marketing for Today

 

Lending Products & Services

How to keep your pre-approved members

Credit card rewards = cash back

 

Deposit Products & Services

Prized-based savings accounts

 

Compliance, NCUA, CUNA

NCUA cracking down on "Open to Everyone" ads

NCUA advertising rules as of 1/1/2012

New Equal House Lender (now Opportunity) information and logo specifics