BA News 

May 2014: Have you seen the last 5 months?! In May we were busy working on or reaching major milestones for all of our credit union partners!

April 2014: BA partners with SmartSource Solutions in attendance at the Corporate America Credit Union Annual Meeting in Destin, Florida.

March 2014: BA welcomes several new credit union partners! For Brand and Name Planning: Northwest United FCU, College Credit Union, and Highmark FCU. For BA's Good Ole Fashion Planning and monthly marketing support: Puget Sound Cooperative Credit Union, as well as monthly marketing support for GE Credit Union.

We are also excited to announce that we have won 3 Diamond Awards in partnership with Pioneer Federal Credit Union for Community Pioneer (Community/PR Ongoing Event), Black Wednesday (Complete Campaign), and for the Plastic Access Card Design.

February 2014: BA partners with GE Credit Union as their outsourced marketing support and launches GE Credit Union's new website and brand. BA also joins the team of Hutchinson Credit Union to work on evolving their brand.

January 2014: BA completes 2014 marketing, planning, and budgeting for Pioneer Federal Credit Union, Princeton Federal Credit Union, WyHy Credit Union, and Valley Oak Credit Union.

December 2013: BA is excited to announce our new partnership with First Atlantic Federal Credit Union where we'll be helping them analyze, strategize and develop a new plan and targeted efforts for their credit card portfolio.

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Credit Union News & Resources

General Credit Union News

Top 10 Reasons Consumers Decide to Switch Banks

Gen Y: Brick & Mortar vs. Online

Free Checking: Does Anyone Care?

A great overview story about credit unions on CBS This Morning

Americans still Moving Their Money


5 myths to overcome about Credit Union marketing

A realistic mindset and approach to marketing ROI's

Community banks are using Credit Union marketing tactics

Why Marketing Directors would make great CEO's

Don't forget about the guys just yet

Your CU's success with Gen-Y



Inspiration for anytime you're planning

Planning advice from the Cheshire Cat

Social Media

Free Ride on Facebook Ends for Financial Marketers

What NOT to do when using Twitter to reach out

Did you make the list?

They might be big goals, but this can spark some good ideas for credit unions to really utilize Facebook


Business Marketing & Strategy

Segmentation/Target Marketing for Today


Lending Products & Services

How to keep your pre-approved members

Credit card rewards = cash back


Deposit Products & Services

Prized-based savings accounts


Compliance, NCUA, CUNA

NCUA cracking down on "Open to Everyone" ads

NCUA advertising rules as of 1/1/2012

New Equal House Lender (now Opportunity) information and logo specifics