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"I Need An Actionable Marketing Plan" Client assets: $440M |
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| Client Scenario: |
The CU had previously received outside agency marketing plans that were unrealistic, unmanageable and ultimately unimplementable (not to mention ridiculously expensive!). The CU had a three person marketing team; however they required the expertise to guide their marketing plan from conception to execution to measuring and reporting. Additionally this CU was in the process of a brand evolution which required a seamless integration within all marketing planning and efforts. |
| BA Solutions: |
We immediately immersed ourselves into the CU’s brand, culture and team. We then set about creating a multi-year marketing plan. The plan seamlessly integratedtheir evolving brand and contained realistic, attainable and manageable goals. It incorporated built-in tracking and measuring systems as well as defined reporting and analysis efforts. Additionally we developed responsibility/task and timeline charts, created a marketing budget, established a media plan and assisted in educating the Board and staff about the plan and marketing efforts. |
| Results: |
The CU received a Board (approved) to Teller (understood) multi-year marketing plan that incorporated all necessary supportive systems to ensure successful implementation and management. Additionally the plan was effectual in utilizing various campaigns ranging from auto loan and deposit acquisitions to major event sponsorships. Contact us to learn more about specific campaign ROI’s. |
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