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"My Current Media Agency Doesn't Get It" Client assets: $307M |
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| Client Scenario: |
The Marketing VP at this CU was unhappy with the lack of communication and CU understanding their current media agency displayed. The Marketing VP attended a speaking session where Amy was a presenter and called The BA Group for help! |
| BA Solutions: |
We immediately analyzed their current media buys, immersed ourselves into their media markets as well as their marketing department. From there we created a marketing position statement and Tactical Media Plan that was implementable and understood from teller to CEO. |
| Results: |
A positioning statement that was related to their existing brand and understood, supported and well received both internally and externally. A targeted media plan and subsequent media placement directed to the primary target audience that increased brand awareness and participation. |
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