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"Home Loans Now" Client assets: $84M |
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| Client Scenario: |
This CU had a two person marketing department and desperately needed expertise in loan acquisition, specifically home loans, as they were tasked in securing $3.5M in home loans within 90 days, a large sum per their asset size and previous results. Additionally the CU was in the midst of a brand evolution with a previous agency so they needed BA to create a temporary brand position while conducting the loan acquisition campaign. |
| BA Solutions: |
We immediately immersed ourselves into the existing CU culture, history and project requirements. We created a temporary brand position based upon the existing memberships demo and psychographics. Additionally we assumed all third party vendor management and effectively collaborated with internal lending and marketing staff. We developed and executed a media plan to promote the home loans utilizing online banner ads, streaming radio, print ads, purchased mail lists and branch signage. All creative and design elements were handled by us as well. |
| Results: |
Within the 90 day allotted campaign we exceeded our goals by taking in 35 home loan applications (exceeding the previous year’s applications combined!) which resulted in $8M in home loans and nearly 20 new member households. Due to the success of this effort BA was further retained for an auto loan acquisition campaign as well as sustained home loan acquisition efforts. |
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