We developed an annual media plan that included a strategic radio buy across a highly targeted spectrum of radio stations. Creatively we developed a branded, character driven series that followed a storyline throughout the characters life stages and their corresponding financial needs. The series fulfilled a strategic plan to first create brand awareness, thusly allowing easier brand recognition during the product/service promotion phase where strong lines of persuasion and call-to-action’s were used. Additionally, we utilized our extensive network of professional voice over talents to ensure the highest quality spots.

The series was very well received by the CU and the listenership. It quickly became an outlet for the credit union to showcase their products and services.  During the product/service phase we created several home loan spots that within 48 hours of going on air and being streamed garnered over $4 million in home loan applications (all loans were approved!) which also brought in nearly $1 million in new deposit monies! The entire annual series enjoyed success, exceeding all goals and expectations.