We immersed ourselves into the brand, culture and marketing team. We evolved the brand to a more contemporary and relevant theme while maintaining the CU’s brand equity. Created a strategic media plan, executed and managed the plan and provided them with a “series template” from which to create their messages and station placement. Created, executed and managed various marketing projects from newsletters/annual reports to auto loan, deposit campaigns and major sponsorship events.

A truly branded credit union, with a focus and culture that current and future members could identify with and the Board, marketing department and staff could support and promote. Media strategies to effectively communicate all branding and product/service messaging while delivering tangible results.